Baywatch - Brand Extension Concepts

The media company that owns the Baywatch brand wanted to explore how the iconic 90's show might be extended into various applications. Working from a thorough definition of the brand's values and history, NMO conceptualized how Baywatch might come to life in such contexts as fashion, print publishing and mobile phone games. We developed a variety of custom graphics, simulated product shots and illustrated more complex applications when necessary.

The result was a vibrant branded document used in presentations to potential licensees and partners.