Nike Runner's Lounge - Environmental Design concept

NMO worked with Inventa, Nike's experiential marketing agency, to design the Runner's Lounge that would be presented to Nike's sales team in preparation for the launch of the 2006/07 Nike Runner's Lounge across Canada.

Using large-format, grainy black & white images to evoke Nike's history, and contrasting them with high-resolution colour product shots, we created an environment that would reinforce runners' sense of belonging to the brand while at the same time maintaining a direct link to the current products and technological advancements.

The Runner's Lounge design was extremely well received by the Nike team and helped generate a sense of excitement about the upcoming nationwide launch.