Obikwa Wine - print advertising

Obikwa is a South African wine that delivers exceptional drinkability at great value. It is ideal as an all-purpose wine in that it pairs well with many foods and also stands up on its own. NMO developed a series of print ads that emphasize these key qualities, often playing on the theme of the ostrich that is the brand's icon.

The ads stand out extremely well in cluttered magazines and newspapers due to the simple layout and bright colours. The colour scheme is directly related to point-of-sale displays, making it easy for consumers to make the connection when in-store, thereby increasing the likelihood of purchase.