Brazilian Beer - concepts

A national alcohol distributor was looking to develop a Brazilian beer product for the Canadian market. As opposed to soon-to-emerge brands Bavaria and Brahma, the goal was to evoke the more traditional aspects of Brazilian culture. After extensive cultural and product research, NMO developed several packaging concepts for market testing. While the designs were very well-received, the time-to-market was outpaced by the aforementioned Bavaria and the project was shelved.